Balancing Growth and Sustainability
With the continuous advancement of technology, it is becoming increasingly important to find the right balance between growth and sustainability. Every year, it becomes clearer that we as a society cannot continue to the Earth's resources as we always have. The threat to the environment can no longer be swept under the rug. In this article, Chris Hendriks, CEO of SUE, shares his vision on sustainability and technology and explains SUE's unique approach to this urgent issue.
The connection between costs and sustainability
Sustainability and profitability may seem like opposites, but according to Hendriks, that’s not the case. “There are two key drivers for cloud sustainability,” he says. “Although legislation is often seen as the most important factor—and it’s certainly important—the most crucial driver is cost. Cloud costs are directly linked to usage. The more resources you consume, the higher your cloud bill and the greater your impact on the environment,” Hendriks explains.
Cutting-edge technologies such as cloud computing are actually proving to be strong drivers of sustainability. “Unlike on-premises environments, the cloud encourages organizations to use resources as efficiently as possible, thanks to the pay-per-use model. The less you consume, the better it is for both the environment and your cloud costs,” says Hendriks.
Connecting FinOps and GreenOps with Multistax
As a cloud native market leader and pioneer, SUE recognizes both the current sustainability challenges and the opportunities presented by integrating FinOps and GreenOps. “At SUE, we care about the environment,” says Hendriks. “And we also care about our customers. We help them use cloud resources as efficiently as possible. We do this, among other things, with our in-house developed multicloud platform, Multistax.” Multistax provides insight into cloud costs and application usage at the developer level, giving individuals control over their spending and their impact on the environment. I strongly believe that people want to contribute to a better environment. We just need to give them the right insights and tools.”
Anyone running applications in the cloud needs to be able to understand their cloud bill. Hendriks adds: “An organization that runs applications on AWS typically receives a cloud invoice with little detail once a month. And because it’s a pay-per-use model, the bill amount remains a surprise every month—and no CFO likes surprises. Moreover, no one knows exactly why the costs are rising. Yes, it’s due to higher resource usage, but where and why, exactly?”
SUE takes away that pain with Multistax, by providing detailed insight into usage and thus cloud costs. This means no more surprises and much more control over the sustainability impact.
Nomination for the Computable Awards
Multistax's positive impact on a sustainable future is underlined by its nomination for the Computable Awards in the Sustainable Tech category. Vote for Multistax and let's build a more sustainable future together!
The Cloud Cost Optimization Assessment shows where the most waste occurs in your cloud environment. To learn how SUE reduces cloud costs and keeps them low, visit the Cloud Cost Optimization and FinOps page. The guide to reducing cloud costs highlights which measures yield the greatest results.
