Saying Goodbye to the ‘European Big 3’: Why European Cloud Providers Are a Serious Alternative

For years, IT professionals have routinely turned to the three major hyperscalers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). Although these platforms are exceptionally powerful, relying exclusively on these global providers presents significant challenges for businesses. These include complex compliance issues related to European privacy laws, unpredictable data transfer costs (egress fees), and the risk of significant vendor lock-in.

As regulations such as the General Data Protection Regulation (GDPR) and the recently enacted EU Data Act have an increasing impact, architects and IT managers are actively seeking sovereign European alternatives. This is where the European “Big 3” come into play: OVHcloud, IONOS, and Scaleway.

These providers are not simply regional or scaled-down versions of the major hyperscalers. They are mature, enterprise-grade cloud providers with their own hardware innovations, a strong focus on open-source technologies, multiple data center locations across Europe, and maximum legal certainty regarding data sovereignty.

In this blog, we examine their technical services and compare them to those of global hyperscalers. We also offer practical insights for engineering teams, architects, and IT decision-makers who are navigating the increasingly complex landscape of modern cloud infrastructures and digital sovereignty.

The Big Three

OVHcloud: the pioneer in vertical integration

OVHcloud is Europe’s largest cloud provider and is known for its extensive vertical integration. The company develops its own servers and uses a patented liquid cooling system to significantly reduce energy consumption. Instead of relying on closed, proprietary technologies, OVHcloud builds its extensive service portfolio around four core areas: Bare Metal Cloud, Hosted Private Cloud, Public Cloud, and Web Hosting & Domain Names.

For platform engineers, OVHcloud truly excels in the area of infrastructure. The platform is based on OpenStack and allows users to deploy bare-metal instances directly via APIs or Terraform. In addition, OVHcloud offers a mature, CNCF-compliant Managed Kubernetes Service that integrates seamlessly with Managed Private Registries, Managed Databases, and S3-compatible Object Storage.

A key distinguishing feature is the so-called “Bare Metal Pod” environment, which has achieved the stringent SecNumCloud 3.2 certification. As a result, this environment provides an extremely reliable and secure foundation for hosting sensitive business and government workloads. OVHcloud operates data centers in Europe, North and South America, and the Asia-Pacific region, and is expanding its presence into the Middle East, allowing organizations to choose from a wide range of geographic locations.


IONOS: The Software-Driven Partner for Businesses

IONOS Cloud was specifically developed to meet the stringent requirements that business organizations have in terms of compliance, security, and reliability. With geographically redundant data centers in Europe and the United States, IONOS offers a comprehensive cloud portfolio, including Compute Engine (IaaS), Object Storage, Managed Kubernetes, Apache Kafka, and Managed Databases.

One of the most distinctive features is the Data Center Designer (DCD). Instead of limiting developers to predefined virtual machine configurations, this visual drag-and-drop environment allows them to design a fully customized Software-Defined Data Center. The environment can also be fully automated via APIs and the IONOS Terraform Provider.

Users can allocate vCPUs, memory, and storage capacity with high precision and take advantage of "live vertical scaling," which allows resources to be added to running applications without requiring a system restart. In addition, IONOS offers an integrated connection with Acronis Cloud Backup for efficient disaster recovery scenarios and features an AI Model Hub for the secure deployment of open-source AI models within a controlled environment.


Scaleway: the innovation-driven challenger

Scaleway offers a comprehensive cloud ecosystem designed for modern development teams and distributed application architectures. The company is known for its strong commitment to sustainability: its data centers run entirely on renewable energy and achieve a highly efficient Power Usage Effectiveness (PUE).

The range of services is extensive and includes Elastic Metal, serverless containers, Managed Kubernetes, Block Storage, and integrated support for NATS as a messaging solution for distributed systems.

Scaleway stands out internationally thanks to its wide variety of hardware platforms. For example, it offers Apple Silicon Mac mini instances for CI/CD workloads and was the first cloud provider to make servers based on the open RISC-V architecture available. For AI applications, Scaleway offers an extensive range of NVIDIA GPUs, ranging from cost-effective L4 cards to powerful bare-metal NVIDIA H100 SXM clusters connected via NVLink.

This enables organizations to train and deploy large-scale AI models and Large Language Models (LLMs) within European jurisdictions without relying on non-European cloud providers. Scaleway has availability zones in Paris, Amsterdam, Warsaw, and Milan, ensuring strong geographical coverage across Europe.

The considerations: where global hyperscalers still dominate

While switching from global hyperscalers to European cloud providers may be appealing, this decision also involves some important architectural considerations.

First, the European Big 3 do not offer the same breadth and depth of specialized Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) services as AWS, Azure, and Google Cloud. When business-critical applications rely heavily on proprietary services such as AWS Kinesis for data streaming or Azure IoT Hub for IoT management, migrating to open-source alternatives within a European cloud environment can require significant development and migration efforts.

In addition, while OVHcloud, IONOS, and Scaleway do have a robust infrastructure in Europe and North America, they cannot offer the same global coverage as the hyperscalers. Especially in emerging markets and remote regions in Asia, South America, and other parts of the world, the major U.S. providers have a much denser network of regions, availability zones, and edge locations. For organizations that require very low latency worldwide, this can be an important consideration.

Finally, there is a significant difference in investment capacity. U.S. hyperscalers invest hundreds of billions of euros annually in research, development, and infrastructure. This scale enables them to make new technologies and the latest generation of hardware available faster and on a larger scale worldwide. As a result, European cloud providers are generally slower to roll out the very latest innovations and have less capacity to implement them immediately on a global scale.

The benefits: avoiding vendor lock-in and ensuring data sovereignty

The strength of European cloud providers is most evident in the areas of operational predictability, open ecosystems, and legal certainty.

For DevOps engineers, one of the most important financial differentiators is the cost of outbound data traffic (egress costs): the charges incurred when data leaves a cloud provider’s network. AWS, Azure, and Google Cloud typically use a strict pricing model for this, in which data traffic to the internet is billed separately. These costs can amount to approximately €0.10 per GB, which can have a significant financial impact for data-intensive applications.

European cloud providers, which often have their roots in the hosting sector with ample bandwidth resources, typically offer a much more favorable pricing model for data traffic. Scaleway, for example, offers a transparent pricing structure in which no separate egress charges are applied for certain essential infrastructure services, such as Object Storage and Kubernetes-related traffic. This makes operational costs more predictable and easier to manage.

In addition, the European Big 3 are building their cloud platforms largely on open standards such as OpenStack and CNCF-certified Kubernetes solutions. This significantly reduces vendor lock-in. Applications and infrastructure remain more portable across different environments, while automation via Infrastructure as Code (IaC) tools such as Terraform can be implemented in a standardized manner. This increases flexibility and prevents heavy reliance on a single specific vendor.

Finally, European cloud providers offer a significant advantage in terms of digital sovereignty. By using European providers, data is not only physically stored within the European Union, but is also subject to European laws and regulations. This reduces the influence of foreign jurisdictions and minimizes the risk that foreign governments could compel access to business data stored in European data centers. For organizations with strict compliance, privacy, and governance requirements, this represents an increasingly important strategic advantage.

Why digital sovereignty is non-negotiable

Digital sovereignty has long since ceased to be merely a political issue; it has become a strategic and operational requirement at the governance level. At the heart of the matter lies a fundamental legal tension between European and foreign legislation.

A key example of this is the U.S. CLOUD Act of 2018. Under certain circumstances, this law allows U.S. authorities to compel U.S. cloud companies to disclose data, regardless of where that data is physically stored. As a result, data belonging to European citizens or organizations that is stored in European data centers may still fall under the scope of U.S. law.

This creates complex compliance challenges in relation to the GDPR, particularly Article 48, which sets out conditions for the transfer of personal data to authorities outside the European Union. The situation was further tightened with the full entry into force of the EU Data Act in September 2025. Among other things, this regulation requires cloud providers to take measures against unauthorized access to data by governments of third countries.

As a result, international cloud providers increasingly find themselves in a complex legal position, requiring them to navigate divergent legal obligations across different jurisdictions. For organizations that process sensitive data—such as intellectual property, strategic business information, or government data—this poses a significant risk in terms of compliance, governance, and risk management.

For European IT architects and decision-makers, digital sovereignty is therefore more than just a legal consideration. It is about maintaining control over data, infrastructure, and business processes within a clear European legal framework. By using European cloud providers such as OVHcloud, IONOS, or Scaleway, organizations can limit their dependence on extraterritorial legislation and create greater certainty regarding the legal protection of their data.

At a time when regulations, geopolitical developments, and data security are becoming increasingly intertwined, digital sovereignty is no longer a luxury, but an essential component of a future-proof cloud strategy.

Conclusion

The global cloud landscape is clearly undergoing a transition. Although AWS, Azure, and Google Cloud offer unmatched scalability and thousands of specialized Managed Services, the hidden long-term costs associated with high egress fees, increasing vendor lock-in, and complex legal issues surrounding data protection are causing more and more organizations to rethink their cloud strategies.

European cloud providers offer a credible alternative in this regard. OVHcloud stands out with its powerful bare-metal infrastructure and high-quality security standards such as SecNumCloud. IONOS offers organizations flexibility thanks to its software-defined infrastructure and live scaling capabilities, while Scaleway leads the way in sustainability, hardware innovation, and sovereign AI capacity within Europe.

As laws and regulations surrounding cybersecurity, privacy, and digital sovereignty continue to tighten, it is becoming increasingly important for organizations to critically examine the location, ownership structure, and legal context of their cloud infrastructure. European frameworks such as the NIS2 Directive and national implementations, including the upcoming Cybersecurity Act in the Netherlands, are playing an increasingly significant role in this regard.

For many organizations, the future will not involve choosing between European cloud providers or hyperscalers, but rather a carefully designed multi-cloud strategy that balances performance, compliance, cost control, and digital sovereignty.

Does your organization need help navigating this complex cloud environment or designing and implementing workloads across multiple cloud platforms and jurisdictions? If so, the cloud-native specialists at SUE and the Multistax platform can help you achieve a future-proof, secure, and compliant cloud strategy.

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