Cost optimization as a catalyst for cloud sustainability
With technology progressing, striking the right balance between growth and sustainability becomes more and more important. Each year, it becomes clearer that we, as society, cannot keep using the earth’s resources as we always did. The threat to the environment can no longer be swept under the carpet. In this article, CEO of SUE, Chris Hendriks, sheds his light on sustainability and tech and SUEs unique approach to this urgent topic.
The cost-sustainability connection
Sustainability and profitability might seem like opposites, but Hendriks argues otherwise. “There are two primary drivers for cloud sustainability,” he says. “While everyone often considers legislation the main driver—and it certainly is important—the most crucial driver is cost. Cloud spend is directly tied to usage. The more resources you consume, the higher your cloud bill, and the greater your environmental impact,” Hendriks explains.
Progressive technologies like cloud computing are proving to be significant drivers of sustainability. “Unlike on-premises setups, cloud environments encourage companies to use resources as efficiently as possible due to the pay-per-use model. Therefore, the less you spend, the better it is for both the environment and your cloud bill,” says Hendriks.
Bridging FinOps and GreenOps with Multistax
As a cloud-native industry leader and pioneer, SUE recognizes today’s sustainability challenges and the opportunities of integrating FinOps and GreenOps. “At SUE, we care about the environment,” tells Hendriks. “And we also care about our customers. We help them utilize cloud resources as efficiently as possible. One way we do this is through our in-house developed multi-cloud platform, Multistax. Multistax provides insights into cloud spend and usage of an application at the developer level, allowing individuals to control their spend and environmental impact. I firmly believe that individuals are eager to contribute to a better environment. We simply have to provide them with the right insights and tools.”
Providing insights into the cloud bill is crucial for every company operating in the cloud. Hendriks adds: “Typically, a company that runs its applications on AWS, receives a non-detailed cloud bill once per month. And because it’s a pay-per-use model, it’s always a surprise what the bill will be next month, while not a single CFO likes surprises. Additionally, no one knows exactly why the costs rise. Yes, it’s due to increased resource usage, but where and why?
SUE takes that pain away with Multistax, providing detailed insights into usage and thus the cloud bill. This means no more surprises and greater control over sustainability impact.”
Computable Awards nomination
The positive impact of Multistax on a sustainable future is underscored by its nomination for the Computable Awards in the category Sustainable Tech. Vote for Multistax and let’s build a more sustainable future!
